About Us

Our Story

Coetic works with one purpose in mind — growing more effective organizations where people align with shared ideas, beliefs, values, and a mission to accomplish meaningful work together.

We love rolling up our sleeves in consulting partnerships to spark insights and illuminate opportunities. Unfortunately, there are not enough consulting hours in a millennium to accomplish our vision. Our world needs strong people practices and thriving organizations now.

The world of organizational development and effectiveness has been lagging when it comes to leveraging technology to make organizations better. Until now.

We love innovating and delivering evidence-based practices for organizational effectiveness via values, mission, and culture-building software solutions.

We're proud to offer leaders a range of options to improve organizational effectiveness — from classic conversation to high-tech systems that operate with people at the core.

We're excited to see the world we imagine take shape in your organization, and passionate about where technology-supported organizational effectiveness can go next.

With appreciation for all of the leaders who invite us to make work matter,

- Karen and Rick DeShon

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Who We Are

Our name tells the story of our approach

“Co” captures together. “Etic” references “viewpoints from outside.” We help organization leaders and members step back together and see their organization from the outside to make meaningful changes within.

Our tagline — Meaningful Work. Together. — sums up our purpose

We believe in applying our expertise in organizational psychology (the psychology of work) toward the success of organizations that matter to our human communities and lives.

Our Vision

We see a world where work is fulfilling, missions are achieved, and people love their jobs because of vibrant leadership, high-performing teams, and a thriving people strategy.

Our Mission

To help leaders connect people more meaningfully to work and with each other in aligned pursuit of their organization's inspiring mission.

Our Consulting Services and Online ToolKits focus on energizing organizations to be great places to accomplish meaningful work together

Our unique approach combines evidence-based practices with a belief in the power of sparking insights and connecting people in shared ideas, beliefs, and values that illuminate opportunities for organizational development. Clients consistently tell us that our work deepens what they do to engage team members in ways that enhance outcomes and have a lasting impact on their culture.