Change Vision Wordle

What does it take to put a powerful change vision in place? Here’s what the research says…

Updated 10/16/2017

A strong change vision improves change readiness.

Increase readiness for change with a strong change vision that helps people believe that change is desirable, necessary, and feasible. Readiness for change is one of the most important drivers of employee support for change initiatives at work.

Self-efficacy is important, so a realistic change vision is imperative.

People who believe they can successfully undertake a change are more likely to support rather than resist. Confidence in personal capability to take on the change and confidence in the organization’s capability to take on the change both matter.

A clear change vision improves attitudes towards change.

A compelling change vision statement increases commitment and satisfaction. A strong change vision statement

    • is easy to communicate quickly
    • emotionally appeals to employees, customers, stakeholders
    • clarifies the direction the organization wants to move in

Hear Dr. John Kotter describe creating a powerful vision for change:

Effective goal-setting boosts change success.

Change introduces new goals, or modifies/replaces existing goals. Successful goal attainment is most likely when goals are:

    • considered important
    • framed as opportunities
    • challenging but not impossible
    • specific

Help people turn a change vision into great goals.

Change participation matters.

Engaging people in participative strategies before and during a change reduces anxiety and increases positive feelings and empowerment. Include people in shaping and retelling the change vision.

The impact of change participation is lasting.

Participation during a change effort improves sustained commitment to a change, thus increasing the likelihood of long-term success. Time spent including people early on in the change vision continues to pay off as the change journey proceeds.

Change communication matters.

Providing high-quality and transparent change information grows trust, increases commitment, and improves job satisfaction before and during a change journey. Start with communicating the change vision, and keep building the new story.

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